Six weeks to a brand for a print studio with no brand.

An identity drawn from the one thing every poster on their wall had in common, delivered before the busy season.

Client
Press & Pigment (mock)
Year
2026
Role
Identity, print, web
Discipline
Identity
Letterpress type set in a print studio

The studio had a press, a client list and no way for anyone new to find them. The founders had six weeks before their busiest season and no one to send a brief to.

What I did

I started with the posters already on their walls, then drew the identity around the one thing every poster shared: a single flat block of colour, set hard against the paper. That became the logo, the colour system and the rule for every future poster.

  • A wordmark and a set of three colour grounds
  • A one-page style guide the founders could use without me
  • A small website that sells the press time by the hour

What changed

Enquiries went from word of mouth to a form on a page. The founders now brief new work with the guide open, and every poster since has carried the block.

Abstract purple architecture
The colour ground applied to a poster Photo: Scott Webb
A notebook with wireframe sketches beside a phone
First sketches Photo: picjumbo
Close-up of pencil wireframes on white paper
The rule for every poster, on paper Photo: picjumbo