I build the first version other people are still describing in a meeting.
Designer and builder. I take an idea from a few lines of brief to something people can use, usually in weeks, not quarters.
























Selected work
Each one starts with what was missing.

One wayfinding system for a museum with three entrances.
A single set of signs, colours and numbers that works from every door, and that staff can extend without calling a designer.

A talk in forty slides that fit in ten minutes.
A conference slot cut in half the week before, rebuilt around one idea per slide.
Latest posts
Posts from here and from LinkedIn.
Building this site on Cloudflare, in plain language
What a Worker, a database and an Access policy actually are, written for someone who designs for a living.
Start with the constraint
Why the first conversation on any project should be about what is missing, how long there is, and what is at stake.
A small system for naming files
Date, project, thing, version. It takes five seconds and saves an afternoon a month.
How I work
Four steps, always in this order, always the same length.
Constraint
We write down what is missing, how long there is, and what is at stake.
Sketch
Three rough directions on paper. You pick one, or tell me why none of them.
Build
A working first version as early as possible, so feedback is about the real thing.
Hand over
Files, notes and a call, so you can run it without me.
Tell me the constraint.
What was missing, how long there was, what was at stake. I answer with questions, not a quote.